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3HAG Way: The Strategic Execution System That Ensures Your Strategy Is Not A Wild Ass Guess

Join Shannon Byrne Susko for a half day session to Gut Out Your First 3HAG. This session will build confidence in your strategy and align your execution system to your strategy.  Learn the 11 step process to clarify your 3 Year Highly Achievable Goal.

As a CEO, the easy part may be finding your companies 10-30 year BHAG (Big Hairy Audacious Goal). Knowing where you’re going is one thing, but how do you get there? How are you going to win over your competition?

The 3HAG workshops is designed to take a complex strategy and make it clear, simple, and implementable.  Focus on what will give you an advantage in your market, and turn your strategy into a picture to help your team make better and faster decisions daily always driving toward the company’s 3 Year Highly Achievable Goal (3HAG).

Session Outcomes:

  • “Gut Out” Your 3HAG
  • Create a strategic picture of your competitive environment and how you will win using tools including The Map, Attribution Framework, Cash Conversion Cycle, One Phrase Strategy, Brand Promise and X Factor
  • Create an execution plan and a regular meeting/discussion rhythm to regularly review your 3HAG through the strategic picture created


Speaker: Shannon Susko
CEO Coach/Advisor, Corporate Board Member, Amazon Best Selling Author of “The Metronome Effect: Journey to Predictable Profit”, Author of her latest book “3HAG WAY”

Shannon has more than twenty years of experience building and leading high-growth technology companies in the financial services industry. She co-founded, served as Chief Executive Officer, and led the sale of two companies in less than six years: Subserveo, Inc. and Paradata Systems Inc. She was recognized as one of  Canada’s Top 40 under 40 in 2000, and was awarded the Sarah Kirke Award for Canada’s Leading Women Entrepreneurs in 2006. She currently serves as a corporate director, as well as a leadership coach, helping CEOs and top executives in a variety of industries keep their companies on the path to growth and predictable profit.

Registration Deadline: Register by May 5, 2019 to reserve your seat! Space is limited, first-come, first-served.


A Discovery Foundation Growth Essential Program
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