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WHO IS THIS FOR?

Tech CEOs and their Leadership team.

WHAT YOU WILL LEARN

Your Brand Promise is the experience you are promising your customers that differentiates you from the competition and is at the core of a successful growth strategy.

It must be tied to your core competencies, and only your complete devotion to delivering on your promise prevents the brand promise to become an empty slogan.

A key element to ensure you stay on track with that delivery is the measure of your actions.

In this workshop you will learn how to:

  • Identify your core strengths (and not just what you are good at)
  • Formulate a strong brand promise (and ideally also two supporting ones) that really matters to your core customer
  • Craft a Brand Promise Guarantee that your customers value, and that operates as a Catalytic Mechanism for your organization
  • Choose a proper set of Brand Promise KPIs (“Kept Promise Indicators”)

SPEAKER

Roberto Erario will deliver the session

Roberto is an international Business and Leadership Coach who works with C-level managers of companies that care to produce outstanding financial results while developing a strong and engaging culture. He is specialized in leadership, business growth and negotiation in Italy, Switzerland, England, the United States, and Canada. An engaging speaker and a trainer, he holds Leadership and Business workshops and delivers keynote speeches in North America and Europe.

Roberto has over 20 years of working experience and is a former executive in the banking industry. Since 2003, the year he started his coaching practice, he has trained and coached over a thousand managers, executives and business owners in Europe and North America. His corporate clients range from Fortune 500 Companies to small businesses and include (but not limited to): Accenture, Siemens, Hilton Hotels, Dun & Bradstreet, Credit Suisse, Dorchester, TELUS Health, and more.

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