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Tech CEOs and their Leadership team.


Your Brand Promise is the experience you are promising your customers that differentiates you from the competition and is at the core of a successful growth strategy.

It must be tied to your core competencies, and only your complete devotion to delivering on your promise prevents the brand promise to become an empty slogan.

A key element to ensure you stay on track with that delivery is the measure of your actions.

In this workshop you will learn how to:

  • Identify your core strengths (and not just what you are good at)
  • Formulate a strong brand promise (and ideally also two supporting ones) that really matters to your core customer
  • Craft a Brand Promise Guarantee that your customers value, and that operates as a Catalytic Mechanism for your organization
  • Choose a proper set of Brand Promise KPIs (“Kept Promise Indicators”)


Roberto Erario will deliver the session

Roberto is an international Business and Leadership Coach who works with C-level managers of companies that care to produce outstanding financial results while developing a strong and engaging culture. He is specialized in leadership, business growth and negotiation in Italy, Switzerland, England, the United States, and Canada. An engaging speaker and a trainer, he holds Leadership and Business workshops and delivers keynote speeches in North America and Europe.

Roberto has over 20 years of working experience and is a former executive in the banking industry. Since 2003, the year he started his coaching practice, he has trained and coached over a thousand managers, executives and business owners in Europe and North America. His corporate clients range from Fortune 500 Companies to small businesses and include (but not limited to): Accenture, Siemens, Hilton Hotels, Dun & Bradstreet, Credit Suisse, Dorchester, TELUS Health, and more.

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