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Tech CEOs and their Leadership team.


Strategy is about trade-offs and cannot be great at everything.

In this workshop you will learn how to use two methodologies introduced by Harvard Business School, the Attribute Maps and Activity-System Mapping, that will allow you to improve your positioning in the market. You will learn how to:

  • Choose what to excel at and what you should be really bad at!
  • Identify what are the key processes and key activities to focus on.
  • Lock out the competition by uniquely differentiating your business or by redefining your market.


Roberto Erario will deliver the session

Roberto is an international Business and Leadership Coach who works with C-level managers of companies that care to produce outstanding financial results while developing a strong and engaging culture. He is specialized in leadership, business growth and negotiation in Italy, Switzerland, England, the United States, and Canada. An engaging speaker and a trainer, he holds Leadership and Business workshops and delivers keynote speeches in North America and Europe.

Roberto has over 20 years of working experience and is a former executive in the banking industry. Since 2003, the year he started his coaching practice, he has trained and coached over a thousand managers, executives and business owners in Europe and North America. His corporate clients range from Fortune 500 Companies to small businesses and include (but not limited to): Accenture, Siemens, Hilton Hotels, Dun & Bradstreet, Credit Suisse, Dorchester, TELUS Health, and more.

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