Pre-reading for Whistler Summit Case Study
- Looking forward, is the Virtual Reality market likely to be a “winner-take-all,” “winner-take-most” (highly concentrated), or fragmented market within 5 years?
- For your assigned company what is their likely goals/vision for VR, how do you expect them to price (high margin, low margin, loss leader, etc.), and what approach will they take towards technology (open platform, closed platform, etc.)
- What are HTC’s advantages/disadvantages in the VR market?
- What should HTC do today: focus on hardware, content, platform, a combination, other?