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Pre-reading for Whistler Summit Case Study

Whitepaper: Tech Routes to Market: Focus on 2018  
Link: HTC and Virtual Reality Case study for Friday session with David Yoffie

Study questions:

  1. Looking forward, is the Virtual Reality market likely to be a “winner-take-all,” “winner-take-most” (highly concentrated), or fragmented market within 5 years?
  2. For your assigned company what is their likely goals/vision for VR, how do you expect them to price (high margin, low margin, loss leader, etc.), and what approach will they take towards technology (open platform, closed platform, etc.)
  3. What are HTC’s advantages/disadvantages in the VR market?
  4. What should HTC do today:  focus on hardware, content, platform, a combination, other?

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