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Start-ups, emerging and growth companies:

In Tech startups, emerging and growth companies RTM strategy impacts all of the functional areas in the Tech organization. From the CEO and the Board, to the functional heads of Finance, R&D, Product Development, Sales, Marketing and HR high-performance RTM strategy impact them all. The Tech RTM workshop is designed for Board, CEO, and CEO direct reports in emerging Tech companies.

Mature tech companies:

In more mature Tech companies the course meets the current and future needs of Marketing, Sales, Channel and Business Development strategists and tacticians. This group would include product marketers, channel marketers, channel developers and channel managers.


This workshop examines six key foundational aspects of any tech routes to market strategy:

– Fundamental routes to market economics

– The variety of routes to market options and when to use them

– The direct routes to market option and its variants

– Indirect channel options both single and multi-tier

– Required channel organization resources

– Strategic questions and issues to resolve


Channelcorp Partners Bruce and Margaret Stuart will deliver the session.

Bruce Stuart and Margaret Stuart created Channelcorp in 1989. This independent Vancouver based firm is a leading global RTM and channel consultancy and strategy education firm specializing in consulting with and educating management teams of innovative, entrepreneurial and high-performance software, hardware and telecommunications firms. Channelcorp has delivered consulting and executive education assignments “on the ground” in 25 countries in NA, SA, Europe, the Middle East and Asia, including Japan and China. The firm has published 13 books, and in excess of 500 articles on RTM strategy and execution in the global technology industry and educated thousands of tech industry executives around the world.


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